Introducing

iPhone 504

Beyond the glass. The phone that changed everything — reimagined, once more, for what comes next.

Buy from $1,299 See the specs
Wednesday, July 15
9:41

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A50 Neural

Intelligence, forged in silicon.

Three billion transistors. A 32-core Neural Engine running entire large models on-device — privately, instantly, without ever touching a server. It doesn't just compute. It anticipates.

60
TOPS on-device
2nm
architecture
0ms
cloud latency
A50

The generational leap

A display you can almost reach into.

The new Spatial Holographic display renders depth in real space — 2,000 nits, ProMotion 240Hz, and light-field pixels that lift content off the glass. Photos have parallax. Maps have terrain. The future has dimension.

Light-field

Real depth

Sub-pixel holography projects genuine parallax — no glasses, no gimmicks.

Brightness

2,000 nits

Legible in direct sun, gentle as candlelight at 1 nit in the dark.

Motion

240Hz

Adaptive ProMotion so fluid the interface simply disappears.

200MP · Fusion

Pro Camera System

A camera that thinks.

A 200-megapixel Fusion main sensor, a periscope tetraprism at 12× optical, and a Neural ISP that understands the scene before you press the shutter. Every frame, composed by intelligence.

200MP
Fusion main
12×
optical zoom
8K
spatial video

Design

Grade-5 titanium. Barely there.

4.9 mm thin. Weightless in the hand. A seamless shell of aerospace titanium and Ceramic Shield front and back — with edge-to-edge glass so pure the bezel has all but vanished.

4.9mm

Thinnest ever

146g

Feather-light

IP69

Water resistant

100%

Recycled Ti

One more thing.

Here's to the crazy ones.

The ones who see every version not as a finish line, but a beginning. iPhone 504 is here.

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